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Top Online Marketing Tools Every Realtor Should Use

As a realtor in the digital age, you must exponentially increase your online presence to reach a broader audience, cultivate an interactive relationship with potential clients, and ultimately close more deals.

Thankfully, there are several online marketing tools specifically designed to help realtors streamline their marketing activities. This article explores some of the top online marketing tools every realtor should use to simplify and optimize their marketing efforts.

1. Canva

Creating visually appealing content for your real estate listings, social media posts, and email newsletters is critical to attracting and engaging with potential clients. Canva is an easy-to-use design tool that comes loaded with customizable templates, creating stunning visuals within minutes.

2. Mailchimp

Email marketing is an invaluable tool to build relationships with potential clients, and Mailchimp is one of the leading platforms to manage email mailing lists, create beautiful newsletters, and track the effectiveness of your campaigns.

3. Zillow Premier Agent

On Zillow, the largest property website in the US, the Premier Agent program allows realtors to advertise directly to local buyers. As a Premier Agent, you’ll appear exclusively on your listings, significantly increasing your visibility to potential buyers.

4. Hootsuite

Managing multiple social media accounts can be time-consuming for any realtor. Hootsuite streamlines this process by allowing you to manage and schedule your posts on various social media platforms from one dashboard, saving you time while ensuring a consistent presence.

5. Buffer

Buffer is another social media management tool that helps realtors schedule posts, track performance, and manage all their accounts in one place. Its intuitive interface and detailed analytics make monitoring your social media efforts a breeze.

6. Google My Business

A Google My Business account allows you to list your real estate business on Google Maps, making your business more visible to local searchers. You can also collect reviews, upload photos, and share important updates.

7. Matterport

Matterport offers 3D virtual tour technology, allowing realtors to create interactive, virtual experiences of their properties. These high-tech virtual tours let potential buyers walk through properties from the comfort of their homes.

8. SEMrush

SEMrush is an all-in-one marketing tool that helps with SEO, social media, content, and PPC. With keyword research features, backlink analysis, and competitor espionage tools, it’s the perfect online tool to ensure your real estate website stays ahead.

9. SpyFu

Want to learn more about your competitors’ marketing strategies? SpyFu allows you to see your competitors’ most profitable keywords and ads, which you can then incorporate into your own strategies.

10. Moz Local

Moz Local ensures your business listings are correct, consistent, and visible across the web. This boosts your local SEO, making it easier for potential clients in your area to find your business.

Wrap Up

The correct use of digital marketing tools can greatly enhance a realtor’s chances of closing deals and growing their business. These top tools offer a plethora of options to manage your social media, design eye-catching visuals, optimize your website, harness email marketing, and create high-tech virtual tours. By leveraging these tools, realtors can create a robust and effective online marketing strategy capable of standing out in the competitive real estate market.

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